ctionality and in some cases affordabili

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LOS ANGELES Brandon Parker Hat , Nov. 20 (Xinhua) -- The second-generation 2016 Chevrolet Volt has been named 2016 Green Car of the Year at 2015 Los Angeles Auto Show.


One of the most important factors in deciding the winner is widespread availability, Green Car Journal editor Ron Cogan said on Thursday as he announced the award, an honor widely recognized as the auto industry's important environmental accolade.


The auto industry magazine said the car won because of its extended range. Government fuel-economy figures show that the hybrid gas-electric Volt can go 53 miles on electric power alone and 420 miles on gas and battery power.


Other finalists for the 2016 Green Car of the Year award included the Audi A3 e-tron, Honda Civic Gareon Conley Hat , Hyundai Sonata and Toyota Prius.


It's the second time Green Car Journal has recognized the Volt, which also won the title with its first-generation model five years ago.


The second-generation 2016 Chevrolet Volt has "more EV range, it gets better fuel economy, it seats five now Johnny Townsend Hat , it's lighter and faster, " Shad Balch, a spokesman for Chevrolet, told Xinhua.


Balch also confirmed the Chevrolet Bolt EV P.J. Hall Hat , a 280 mile range, pure electric car for about 30,000 U.S. dollars, will come out later next year.


Green Car Journal has been honoring the most important "green" vehicles every year at the LA Auto Show Kolton Miller Hat , since its inaugural award announced at the show in 2005.


An increasing number of vehicle models are considered for the Green Car of the Year program each year, a reflection of the auto industry's expanding efforts in offering new vehicles with higher efficiency and improved environmental impact.


"If you look at every vehicle here, they either use less gas or no gas at all," Balch said. "We just look at our product portfolio and what's coming and you can see we are going toward to Electric."


Los Angeles Auto Show has established a reputation over the years of being a green-focused event. Founded in 1907 Reggie Nelson Hat , it is the first major North American auto show of the season each year.


This year's LA auto show starts with the Press and Trade Days on Wednesday before it opens to the public on Friday and will run until Nov. 29 at the Los Angeles Convention Center.

BI know when an SEO client needs help when I ask them: "so what key phrases to do want to optimise your web pages for", and they answer: "hundreds of them, I have a list of suggestions from Google right here".

I know they need even more help when I ask them to describe their target market and they say: "everyone in the world".

I know it's going to be difficult to get quality traffic for this client's web site when their business has multiple products and services with very little relevance to each other.

Lack of focus is the most common mistake I see in business in general and from people trying to optimise their web pages. It's a natural mistake to want to rank on as many keyword phrases as possible.

The logic is that you want to get as many visitors as possible so that you can present your compelling offer to them and hopefully convert them into customers.

This is the "general store" or "shotgun" approach and in the 90s during the era of keyword-stuffing, hidden text and doorway pages this approach worked pretty well.

The trouble is that traffic does not equal sales and these days it's just too hard to optimise a web page for multiple competitive keyword phrases.

The most successful SEO campaigns I have done were focused on one keyword phrase per page to a well defined geographic area for a very focused business offering.

They were successful in ranking well for search terms that motivated buyers in the target service area were searching on.

Users of search engines have become far more sophisticated with their search terms. For example Amari Cooper Hat , say someone living in Sydney was interested in buying a new canvas awning for their house. Five to ten years ago they may have searched on a single word: "awning" or even "canvas awning".

These days they are more likely to search on a complex phrase like "Sydney canvas awning suppliers" or "canvas awnings Sydney" or even "Sydney awning installers".

They have learnt through trial and error that by adding search modifiers like "canvas" and "Sydney" the most relevant results will appear.

How do you search for information on the Internet? I bet you are using more refined search terms to save time and improve the quality of your results.

The golden rule to remember is that the longer the search phrase - the more motivated the buyer. And that's what most web site owners want, motivated buyers and shoppers rather than browsers and accidental visitors.

Through investing time in keyword research it is possible to identify search terms that do generate significant search volume and are easier to optimise for.

Google has some excellent free tools to help with that research. A search on "free keyword research tools" will also lead you to many others.

Once those phrases are identified and tested the best approach is to build a web page for each of those phrases.

Each web page should stand alone and have it's own unique navigation menu link, title tag, heading and sub-headings.

Search engine marketing is no different to any other human endevour Jared Cook Hat , be it business, sport or the arts. Focus wins.

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